bradley ferrada

- Design lead - Manage team members and projects to match strategic goals and maintain visual brand language across product lines.

- Collaborate with various internal and external stakeholders.

- Utilize user and market research to identify and define new product opportunities.

- Conceive elegant, effective ways to address ergonomic and functional challenges.

- Explore and refine design concepts through prototyping.

- Concepts and ideation through sketching, 3D modeling and printing (FDM, SLA)

- Class A 3D surface and solid modeling (Solidworks), Rendering (Keyshot), 2D (Adobe Suite)

- Understanding of manufacturing at high volume with injection molding, metal, silicone, etc.

- Drawings for Quote and Production.

- Quality control - sample inspection and testing.

- Brands worked on include: KitchenAid, Instant Pot, Williams Sonoma, Built, Copco, Farberware, and more.

2016

At Sonneman, my primary job was to take the 2D line drawing concepts created by Robert Sonneman, and translate them into full 3D designs through Solidworks modeling, Keyhot rendering, and full scale physical modeling through 3D printing and construction of paper models. I developed design details, worked on proportions and construction.

I also worked extensively on product catalog renderings, producing 3D environments for rendering and setting up render shots.

2014

Coach Inc. - Global Environments

When Coach decided to re-design all of their retail stores, I was brought in to provide design support in order develop a variety of furniture and fixture pieces that needed to be custom built, were based off of an inspiration image, or simply could not be sourced. I took rough sketches and ideas and translated them into designs, 3D models, production drawings, and full scale mockups. I worked with fabricators to produce the pieces and was responsible for reviewing and inspecting finished pieces.

2015

 Modern Luxury Risers for Coach Inc. - Global Environments

Combining simple, semi-organic cylindrical forms with textural materials, beautifully worn, tactile, and authentic; these risers feature in many of the redesigned Coach retail stores. The forms themselves are designed as a set, with curves that relate from one riser to the next, nesting or creating a gesture of lines. The forms were designed specifically so that a flat material veneer could be wrapped around the outside, providing a breadth of quality material choices for objects that would otherwise have to be sculpted or painted.

I was contracted for this project by Agritecture Consultancy to design and render two different systems for a proposal to Hilton hotels. One system would be a pop-up, modular shelving unit for events, the other would be a more permanent restaurant installation. I designed each system for a specific growing tray to be used in order to grow the greens at an off-site farm. I also used the specific hotel location designs to inform the materials and look of the shelving units.

This project has not moved forward at this time.

Pratt MID Thesis - 2014

March 2015 - Kickstarter Launch

www.cloud-farms.com

Nimbus is a personal hydroponic farming system for the home. Designed to grow 2 leafy green vegetable plants in as little as 6 to 8 weeks and using automatic watering without any soil, Nimbus is the best way to get started growing your own food inside your home. Constructed from glass, aluminum and steel, Nimbus is not only meant to last, but is meant to look and feel great.A typical schedule for refilling the 3-liter glass reservoir is once every two weeks, and when you do, it can be removed from the tower for easy cleaning and filling in your sink.Every Nimbus comes with two pots for growing called Droplet. Each Droplet is cast in porcelain and glazed white with a rubber port for plugging into water lines.

Biome is a window installed greenhouse designed to work with the Nimbus system. Installing like an air-conditioner, and with adjustable wings, the clear polycarbonate body protrudes from a window into the air, maximizing the amount of natural light for your plants to grow. Biome truly is a breakthrough alternative to using high powered growing lights for indoor plants. The intention of these products is make growing accessible to as many people as possible, and these products allow people to grow incredibly clean and fresh food right in their homes. The design for ease of use, the simple and clean forms, and the quality of material are deliberately aimed at making products that people can enjoy using and living with. The products are meant to embrace the growing process and emphasize the beauty of the plants.

Cloud Farms is a brand and company that I launched in order to increase access to clean food by making growing accessible to everyone. The business focuses on design and manufacturing of consumer products for indoor gardening.

The brand was launched through a successful crowdfunding campaign on Indiegogo.com with a set-and-forget hydroponic planter called Amphora. The 1.5 liter, cast ceramic planter was designed through a process of sketching, prototyping, 3D printing, rendering and was ultimately manufactured by slip-casting. By 3D printing a positive form for mold making, the planters were made to exactly the correct size and shape as specified.

The planter requires only a one time setup and no further watering as it holds enough water for the lifetime of an herb plant.

Seed kits were designed, tested, assembled, and packaged to make for an extremely user friendly product that includes graphic instructions and all parts necessary to use the planter.

An ergonomic surgical headset that contours over and around the head, distributing weight and fitting comfortably. A co-molded foam liner and removable Velcro strap make for easy cleaning without the additional cracks and seams of most headsets.

July 2012

Designed for Pratt Institute Soft Prototypes II

 While many backpacks designed specifically for soccer may be able to carry a ball, they miss out on an opportunity to connect with the user's desire to identify with the game. Rather than hide the ball inside of the bag, it can be held in such a way that it is prominent, and displayed in a unique way. This modular soccer backpack uses colors and lines inspired by the game, and centers around the only thing that is truly critical to playing this universal sport; the ball.

Functionally, the backpack is broken into two pieces, with the ball holder able to detach from the main bag, including a pocket just for small items such as a wallet and keys. This can be used when you are just running to the field and you don't need much stuff. If you have more things to bring, the bag can handle it. It even has pockets between the back pad and the major compartment, so if you have a dirty shirt that you don't want to mix in with your belongings, you can keep it on the outside.

March 2013

https://www.dezeen.com/2013/05/23/perch-chair-by-bradley-ferrada/

A chair that is a space within a space; surrounding without enclosing; somewhere to focus inwards without having to hide. You can face forward and socialize or put up a leg, get into a corner, focus in on a book, and disconnect from your immediate preoccupations.

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Conceptual design for an interior and an exterior environment in a sci-fi setting to be use for film or gaming. The project consisted of putting together inspiration boards to build out the look at feel of the environments, rough sketches, perspective construction drawings, floorplans, details, and then final photoshop renderings.